Where to find AP at SXSW Interactive

The Associated Press is joining thousands of digital and creative professionals from around the world converging at the 2015 SXSW Interactive festival in Austin, Texas, which runs March 13 through 17.  Here’s where you’ll find AP:

Saturday, March 14

Social Media: Breaking News or Fixing News?

AP Social Media Editor Eric Carvin (AP Photo).

AP Social Media Editor Eric Carvin (AP Photo).

  • AP Social Media Editor and Online News Association board member Eric Carvin (@EricCarvin) joins a panel on the impact of social media on the news ecosystem. The hour-long session presented by The Knight Foundation also features Kai Ryssdal, host of “Marketplace”; Michael Roston, social media editor at The New York Times; and Alison Lichter, the Wall Street Journal’s social media editor. The session will take place from 9:30 a.m. – 10:30 a.m. at the Hyatt Regency Austin, Zilker Ballroom. Follow the conversation on Twitter with hashtags: #sxsw #breaking.
  • AP is sponsoring a photo booth at the popular SXSW event, “The Awesomest Journalism Party Ever. V.” The event is from 5 p.m. – 8 p.m. and RSVP is required.

Sunday, March 15

When robots write the news, what will humans do?

Lou Ferrara, vice president and managing editor

Lou Ferrara, vice president and managing editor (AP Photo).

  • When AP announced it would use technology from Automated Insights to automate corporate earnings stories the reaction was dramatic, and many wondered: what will happen to human journalists? AP Vice President and Managing Editor Lou Ferrara (@LouFerrara) will discuss why AP decided to automate some business and sports news content, the impact of automation on the news business and how journalists have adapted to the change. He’ll be joined by Robbie Allen, CEO of Automated Insights. The session will take place from 3:30 p.m. – 4:30 p.m. at the Hyatt Regency Austin, Texas Ballroom 4-7. Follow the conversation on Twitter using hashtags: #sxsw #newsrobots.

AP journalists will also be providing news coverage of SXSW interactive, film and music. Follow business writer Mae Anderson (@maetron) and Music Editor Mesfin Fekadu (@MusicMesfin) for updates.